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Off-page optimization, on the other hand, deals with building the website's reputation and authority through external factors. This is primarily achieved through link building, which involves acquiring high-quality backlinks from other reputable websites. Search engines consider backlinks as votes of confidence, indicating that a website is trustworthy and valuable. Additionally, off-page optimization may include social media marketing, online reputation management, and influencer partnerships. Keyword research is a crucial aspect of SEO. It involves identifying the words and phrases that users are likely to use when searching for products, services, or information related to a website's content. By strategically incorporating these keywords into website content, meta tags, and headings, webmasters can increase the likelihood of their pages ranking higher in search results.

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